Suica Penguin to be Killed
From Kyodo:
The beloved penguin mascot of Suica smartcards used for public transportation and cashless payments in Japan will be retired in spring 2027, owner East Japan Railway Co. said Tuesday.
The penguin, which has served as the face of Suica since its launch in 2001, will be replaced with a new mascot in line with planned enhancements to the card's functions from fall 2026, according to the company.
What to do with a known brand and character? DESTROY!