Nipponica

Nongshim, the South Korean food company known for its Shin Ramyun instant noodle brand, opened a Shin Ramyun Bunsik pop-up shop in June that will last for a year. "Bunsik" is Korean for "food made from flour" and commonly refers to inexpensive Korean dishes like ramen and tteokbokki simmered rice cakes.

Housed in the Okudo Dining & Cafe on trendy Takeshita-dori Street, the Korean-style noodle bar is operated by sales subsidiary Nongshim Japan and aims to attract Japanese women and visitors from abroad. In its instagrammable interior, customers can cook noodles, sold in plastic bags, using automated cookers. After setting the timers on the cookers, hot water pours into the dedicated bowls, which are being warmed at the same time.

Interested that they are focusing on 'Japanese women and visitors from abroad'. Are Japanese men too close-minded to try Korean food?