Nipponica

Can they do it? Sure. Will it be successful? I have my doubts. 7-Eleven has an image problem in the States and overcoming that is going to be the biggest issue to face.

Over the next five years, Seven & i is considering investing more than $13 billion to expand overseas. In the United States, this means initiatives like refreshing existing sites, adding more than 1,000 in-store restaurants and building a network of companies to provide more of its 7-Eleven brand prepared foods.

“And we’re launching the egg sandwiches,” Mr. Dacus said. They are, he noted, the top item purchased by the millions of American visitors descending on Japan each year and visiting 7-Eleven stores.