Soft Power
Traveling abroad as a Japanese resident forces me to become a honorary diplomat for my home nation. The ‘Cool Japan’ era has been over for a long while, but the country still is a soft powerhouse throughout the world.
Traveling abroad as a Japanese resident forces me to become a honorary diplomat for my home nation. The ‘Cool Japan’ era has been over for a long while, but the country still is a soft powerhouse throughout the world.
Shuhei Yuzawa from Nikkei:
Nongshim, the South Korean food company known for its Shin Ramyun instant noodle brand, opened a Shin Ramyun Bunsik pop-up shop in June that will last for a year. "Bunsik" is Korean for "food made from flour" and commonly refers to inexpensive Korean dishes like ramen and tteokbokki simmered rice cakes.
Housed in the Okudo Dining & Cafe on trendy Takeshita-dori Street, the Korean-style noodle bar is operated by sales subsidiary Nongshim Japan and aims to attract Japanese women and visitors from abroad. In its instagrammable interior, customers can cook noodles, sold in plastic bags, using automated cookers. After setting the timers on the cookers, hot water pours into the dedicated bowls, which are being warmed at the same time.
Interested that they are focusing on 'Japanese women and visitors from abroad'. Are Japanese men too close-minded to try Korean food?
Justin McCurry from The Guardian:
Dozens of shops, restaurants and bars lining the streets of Tateishi Nakamise, a covered shopping arcade – or shotengai – in the capital’s eastern suburbs will make way for a new development. It will transform the skyline, but also change beyond recognition an entire community whose roots lie in the destruction caused by the second world war.
Across Tokyo and other Japanese cities, shotengai that sprung up during the Showa era [1926-1989] are in a losing battle against property developers, depopulation and a consumer culture that demands convenience.
On one side of the local railway station, a tall screen partially hides cranes preparing the ground for apartment blocks, shops and a multi-storey local government office. On the other, families that have run shops, bars and restaurants for two or three generations are bracing for the inevitable arrival of the wrecking balls.
This one hits close to home as I live on a famous shotengai that luckily is still bustling. When supported and funded properly by cities, these areas are communities unto themselves and should be protected. So much connection is lost when these unique alleys are replaced by cookie cutter developments.
From The Japan Times:
A send-off event was held at the Japanese Embassy in New Delhi on Friday for 11 assistant language teachers and three international exchange coordinators who will be dispatched from India to Japan.
This marks the first regular dispatch of assistant language teachers from India under the Japan Exchange and Teaching Program, a government initiative to promote international exchanges at the regional level. Only a few such personnel from India have participated in the program until now.
This is fantastic news and will diversify the JET program beyond English speakers from the Anglo world. I still have reservations of JET as a language education program as English levels of Japanese youth fail to rise. But as a cultural exchange program, it is world class.
From The Mainichi:
"The most attractive part is the kindness of Japanese people," Galata said, adding he has been particularly impressed by the well-maintained roads, packaging for onigiri rice balls sold at convenience stores, and how he was served at restaurants.
These kinds of puff pieces are typical, but I am fascinated that onigiri packaging is in the top three for this guy's Japan loves. Too much tuna mayo can rot the brain.